4 in 100
Americans said the political system was working extremely or very well.
Pew Research Center, 2023
Narrative intelligence for civic reform
Parallax brings creative tools, video production and performance learning together for organizations working on democracy.
You have something worth saying. Let’s bring it to life.
Meet PAX, your creative helper. Give it a tap.
01The audience
Reform has to win voters who trust neither the system nor the parties.
43%
identified as independents, compared with 28% for each major party.
Gallup, 2024 data (published 2025)
Sources: Pew Research Center, 2023 (opens in a new tab); Gallup, 2024 data (published 2025) (opens in a new tab). Historical survey findings, not current estimates.
Alongside this broader context, our work explores how electoral systems function. Here, a familiar pizza analogy explains the outsized influence of a small primary electorate.
Electoral systems, explained.
A Small Slice
A pizza analogy explains how low-turnout primaries and safe seats can give a small share of voters an outsized role in choosing Congress.
02The platform
From an idea to a finished video.
The Partner Portal keeps the script, the recording and the captions in one place, with PAX helping you find the words.
Four ways to start
Upload your own video
Already recorded something? Bring it in and finish it here.
Write your own script
Start from a blank page, in your own words.
Choose an approved script
Pick a ready script and make it yours.
Work with PAX on a personal script
Answer a few questions and PAX drafts a starting point you can edit.
With PAX
03Our work
Real people. Different ways in.
Explainers, interviews and commentary, made with people who have something to say.
The 7% Problem
A familiar voice paired with on-screen statistics and graphics.
Donut
A sensory-led format that combines food visuals with a spoken message.
Why independents are locked out
A creator-led reaction that puts a news clip in context.
Open Primary Motion Graphic
An animated explainer using maps, ballots and typography to explain how the system works.
04The Resonance Learning Loop
Each piece becomes a chance to learn.
Bring creative work, testing and performance observations into a shared process, then use what you learn to inform the next iteration.
Scripts, messengers and formats go out.
Gather what people did, plus any testing.
Separate what connects from what to change.
Carry it into the next script or edit.
Not every signal means the same thing.
- Engagement Observed
- What people watched, shared or finished. Not proof of persuasion.
- Pretesting Observed
- What a test audience said before launch.
- Modeled estimates Predicted
- What a model expects. An estimate, not a result.
- Measured persuasion Measured
- Lift a controlled test actually showed.
05The people
The people behind Parallax.
Ted Delicath
Interim President
Sajeela Padder
Chief of Staff
Garrett Hernandez Rimer
Vice President
We’re hiring our first Chief Technology Officer.
Help shape what comes next.